Abraham Maslow's Self-Actualization

I have a BA in psychology and was always enthralled in Maslow's Hierarchy of Needs. As a business owner I often find myself thinking about his theory of self-actualization as one of the most crucial things to understand as a business owner is yourself. 

The thought behind Maslow's hierarchy of needs is that you have to fulfill the most basic needs prior to to moving on to the next set of needs. Self-actualization, at the top of the hierarchy, can only be fulfilled once all other needs are met. Self-actualization is defined as "the realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone". It is what we all strive for - to be our utmost self. 

The role of self-actualization as a business owner.

Ideally, every person should have a sense of self but as a business owner there are many ways knowing one's self is useful. It aids in finding the ideal client, the best (and most comfortable) way for you to market yourself and business and where and how to draw boundaries between business and personal. Understanding where your motivation and drive come from also helps keep the momentum moving forward. When you understand yourself, you can easily pinpoint your strengths and weaknesses which is a pivotal point in most business owner's careers. 

As the seasons change and real estate slows down a bit, I have spent the last month determining my next step. Knowing myself and my goals - where do I want to position myself? Any business owner will say the most logical (and easiest) way to do business is to market to people like you. You will be relatable, have similar lifestyles and values with clients like yourself. 

So how do you experience self actualization? 

There are so many adults I have spoken to that do not know who they are or what they want to be, although, all of their other needs on Maslow's Hierarchy are satisfied. Self- actualization is an ongoing process and there are no easy fixes. The three things that have helped me this year:

1. Yoga. 

It has provided me with the time to be by myself and think things through.

2. Owning your story.

Everyone has a story and often it presents itself with a level of shame. Learning to let go of that and moving forward has been instrumental. 

3. Finding something bigger than you. 

What do you truly love? It was hard for me to admit what I wanted as it makes a person incredibly vulnerable. 

For a great article on this topic, go here. The biggest point is to keep moving forward, keep pushing your limits and that is where you will find out who you are. 

In addition to writing for Daigle's Digs, Elizabeth works full-time as a Real Estate Agent with  Keller Williams Realty Downtown, LLC. Elizabeth's expertise is in buying and selling a home, first time home buyers, luxury, and investment properties. Contact Elizabeth for any real estate needs. Cell 303-819.73.71. Work 720-314-8352.